Kerrice Lawrence Essays - Literature, Film, Fugitive Pieces, Culture

Kerrice Lawrence Dr. Gayle Thrift IDST 400-1 The Role of Language and Poetic Devices in Fugitive Pieces by Ann Michaels Criminal Pieces from the beginning is without a doubt an exciting fiction novel. The creator Anne Michaels has effectively utilized first individual portrayal and utilization of analogy to show occasions that would not be accomplished by some other style. Obviously, this is a nov el that attempts, through artistic gadgets to recreate the encounters that overcomers of the holocaust experienced. It resists prior recommendations set forth by Adorno in the Prisms , that nobody ought to compose verse on the Auschwitz accounts as it would bring about savageness (Almon, 47) . B y uprightness of this, obviously Fugitive Pieces is expected to depict an image that it is feasible for survivors to live with their damaging recollections of their past, with their recollections of having gotten away from death barely and still keep on carrying on with ordinary lives (Skog, 201). Through consistent memory of the storyteller, Jakob, about his family and particularly his sister Bella, the creator effe ctively conveys her message that there is promise for mankind to l ive by confidence and po rtray the impacts that the H olocaust had on the populaces that were influenced. Each account can be thought of as a secretive na rra tive on the grounds that as Ann Michae ls has said through her character, Athos in Fugitive Pieces , There's nothing that a man won't do to another , nothing tha t a man won't accomplish for another (114). The thought processes and aims of a person are perplexing and hard to sift through. Their conduct could be inspired by an unconstrained inclination or by long stretches of considering a foul play they believe they need to readdress. Maybe something as basic as a downpour tempest can rouse a thoughtful gesture or a demonstration of savagery. The natural atmo circle of a conduct might be as significant as the internal activities of the human cerebrum. For instance if the earth is a death camp or a Nazi SS unit who can say what moves an individual t o represent the great or the terrible; at any rate its absolutely impossible to make certain with one hundred p ercent sureness. Indeed, even the individual who is doing the conduct can 't really make certain of why they carried on in either path at precisely early afternoon on Friday in the time of 1943. Outlaw Piece s is a for the most part delightfully composed assessment of the human condition with the horrendous accidents of World War II in Europe and the H olocaust in Germany acting, I would state , as principle ch aracters in the book alongside the human characters. Athos , a Greek prehistorian , experiences a swamp kid when shutting down a German archaic exploration site before return ing to Greece (Michaels, 5). The lowland kid had become a kid of the marsh since his folks and darling sister had been s tolen from him by Nazi fighters (Michaels, 5). The kid had covered up in a mystery place in the house to maintain a strategic distance from communication with the Nazis. At that point he turned into a natural piece of the timberland so as to endure while escaping the Nazis outside of his r uined home. This paper contends t cap Athos, the rescuer of the multi year old woodland kid named Jakob , is the heart of the world. As it were Athos typifies the stun, the disgrace, the dre ad, the disappointments and the victories the world experienced while tryi ng to comprehend the frightening heritage of WWII. Jacob's understanding as a survivor reflects the encounters and sentiments of different overcomers of s uch horrendous accidents utilizing the H olocaust as the model. The speculation is that Jakob follows a way to mental soundness in spite of the fact that the chances were absolutely stacked against him. Michaels is communicating an approach to hold o ptimism notwithstanding despair by portraying the response to injury as an all inclusive conduct (Caruth as refered to by Aloui, 10) . This paper follows the jo urney that Jakob goes with Athos in the initial segment of the book. The most important and moving piece of Fugitive Pieces

Global Emissions and Economic Growth †Free Samples to Students

Question: Examine about the Global Emissions and Economic Growth. Answer: Presentation Environmental change has become a relevant issue on the planet today. Environmental change has been primarily in type of expanded worldwide temperatures, serious tempests, and ascending of the seal level. These represents an incredible hazard in the presence of life on planet earth. As indicated by considers, ozone harming substances are a portion of the essential drivers of the progressions in climatic conditions the world over. This turns into a matter of significantly more noteworthy concern given that human exercises are a portion of the significant wellsprings of ozone depleting substances. Governments, financial analysts, researchers, and other segment which are legitimately influenced by worldwide change being in the cutting edge in attempting to make sense of the issues which may be looked by the adjustment in atmosphere. One such activity was by the UK government which made an advisory group drove by Stern in 2006(Stern, 2006) to decide if it was judicious for the administra tion to go through a portion of its cash to decrease the outflow of ozone depleting substances. This paper inspects the requirement for controling the outflow of ozone harming substances and explicitly CO2, in the light of the Stern report as analyzed by Kenneth J. Bolt (2011). The issue of lessening the measure of CO2 and other ozone harming substances have to a great extent been questionable. Those against it saying that the expenses brought about are high contrasted with the social advantage got. With the arrival of the Stern report, this issue turned out to be considerably progressively disputable. Bolt, in his paper, Global Climate Change: A Challenge to Policy, Chapter 2 returns to the Stern report. Utilizing a higher time inclination esteem than harsh and an estimation of 2.1, Arrow analyzes whether the advantages of these expenses are advocated. Bolt, legitimizes that, the expenses of moderating the arrival of ozone harming substances is higher than the costs that the world will endure in future because of an expanded measure of CO2 noticeable all around. Bolt further talks about the ramifications of neglecting to act and gives models on how discharge of green house gases could be diminished. The degree of ozone depleting substance emanations on the planet are a significant reason for the progressions in worldwide climatic conditions. Carbon II Oxide shapes the biggest piece of the all out worldwide outflows. Table 1 shows the proportion of the significant ozone depleting substances emanations in the air. The issue of CO2 discharge may not be hazardous to the current age, yet sooner rather than later, it is normal that the degree of Carbon II Oxide present noticeable all around, would have multiplied contrasted with the sum that was available before the beginning of industrialization. Ascend in the degree of Carbon II Oxide present noticeable all around would prompt an expansion in the worldwide temperatures. It is anticipated that if no endeavors to diminish the degree of carbon II Oxide are set up and everything keeps being the same old thing, at that point the temperatures would ascend by in any event 2 degrees centigrade. The accompanying chart shows the Mean Annual Temperature for New Zealand. The blue and red bars show the distinction in the temperature midpoints somewhere in the range of 1971 and 2000. The dark specked line shows the straight pattern in the expansion in temperature. The temperature apparently increases at about 0.960C like clockwork (NIWA, 2010). Ascend in the worldwide temperatures implies more issues of food security. In most tropical nations, agribusiness will be antagonistically influenced and this would prompt instances of dry season and starvation. As per Arrow (2011) the farming efficiency in Northern Russia and Canada will be influenced emphatically. This is so in light of the fact that, as at present these spots are unreasonably cold for agribusiness to completely thrive and an ascent in temperatures would improve the conditions. He further keeps on expressing that icy masses will dissolve and this will result to an ascent in ocean level. On the off chance that the ocean level ascents, a few coasts will be lowered and in certain occurrences entire islands. All these eventual costs that the people in the future will bring about if the issue of rising Green House gases isn't quickly tended to. To help the presumption that absence of activity right currently might be expensive than making a move, Arrow, goes ahead and utilizes the social advantage rebate rate equation, , to discover whether an interest in the battle to diminish the degree of Carbon II Oxide in the climate is really useful. Harsh (2006) further contends that the advantages of controling the ascent in the measure of ozone harming substances in the climate are harms which are kept from occurring. From the harsh report, harms will incorporate both market harms and non-advertise harms (Stern, 2006). The normal GNP of the finish of the following century will be less by 13.6% than what it should be. Before considering the effects of the climatic change conditions, the base gross rate was taken to be 1.3% every year and subsequent to thinking about the climatic change, at that point the development rate will be 1.2%. In less complex terms, in the event that moves were made to decrease CO2 emanation, at that point t he development rate will increment from 1.2% every year to 1.3% every year. Giving an estimation of 2.1 and an estimation of 8.5%, a social pace of time inclination which is named as extremely high (a high pace of social time inclination implies that individuals put more an incentive to their current prosperity than in their future prosperity), Arrow (2011), reasons that, the current estimation of the cost used to moderate environmental change (viewed as at 1% of the complete GNP consistently), are lower than the social advantages that are gotten from making a move (increment of GDP from 1.2% to 1.3%). In this manner, Arrow legitimizes that, making a move is superior to accepting everything the same old thing. It is not necessarily the case that, there exists no market disappointments. A market disappointment chiefly includes circumstances whereby, as people keep on propelling their own prosperity, the aftereffects of their activities are not adequate and could be improved(Varian, 2010). One wellspring of market disappointment in attempting to control ozone depleting substance discharges is externalities. Externalities are characterized as the expenses or advantages accumulated by a gathering who didn't decide to take that advantage or cost. US for instance, is evaluated to contribute about 25% of the complete ozone depleting substances emanations. These gases travel far and wide and won't just influence USA yet in addition different nations. The expense of the impacts of these ozone harming substances on different nations, won't be repaid by USA. A further model is that, the people in the future won't repay the current age the costs that they will cause in attempting to alleviate the outf low of ozone depleting substances. These two are instances of a market disappointment. A portion of the manners in which can be utilized to lessen the degree of CO2 emanation on the planet incorporate, (an) utilizing energizes that produce a higher extent of vitality corresponding to the measure of CO2 they give out as a result of ignition, (b) improving innovation to guarantee that they are effective as far as burning, this will mean more vitality yield per unit of fuel, in this manner decrease CO2 over the long haul, (c) creating innovation that utilization a significant lower measure of vitality per unit of work done (diminishing the utilization of vitality implies less burning thus low CO2 discharge, (d) reforestation, this is planting trees where they have been cut, for example, re-gazetting infringed land as backwoods and taking activities to plant trees, e) afforestation, this is planting trees where there were non, this doesn't just infer thinking of counterfeit timberlands however taking activities, for example, to plant trees along a thruway and (f) diminishi ng deforestation. Trees take up CO2 and give out Oxygen as a side-effect. This will assist with adjusting the degree of CO2 noticeable all around. Harsh (2006), gave the social markdown rate as . In this equation is the social pace of inclination at a specific time. This is the current worth that any social advantage is offered contrasted with the prosperity in future. In considering the checking of carbon II Oxide emanation. It will quantify the worth social advantages that would be gathered later on in connection their valuation today. On the off chance that the social time inclination rate for diminishing Carbon II Oxide is high, at that point it implies that the world will be increasingly centered around their prosperity in right now and the not so distant future while low inclination rate will imply that individuals are progressively worried about their prosperity in the further future than they are of the present. This suggestion implies that in the event that the is high, at that point the social rebate pace of lessening Carbon II Oxide outflow will be higher. Individuals would not be keen on diminishing Carbon II Oxide since the advantages of such an endeavor will be felt later on not as at now. Is a projection on the development pace of customer utilization later on. To appropriately compute the social markdown rate one must think about the adjustment in utilization in future. is the proportion of how flexible the social weight given to an adjustment in utilization is. The two are determined dependent on the monetary presumption that as utilization changes probably in the positive, at that point the benefit of expending one more unit will diminish the social incentive in genuine terms. This is like the reducing pace of minimal private utility while ascertaining private utilization. The term is planned for limiting the pace of progress in utilization. Any level of vulnerability on the estimation of may raise the estimation of . This is so since, talking as far as state protection, holding of stock and securities exchanges, individuals would like to work with a specific result than a dubious result. Individuals will consistently attempt to maintain a strategic distance from hazard however much as could reasonably be expected, where the result includes a vulnerability then the level of hazard is high (Arrow, 2011). In this manner, on the off chance that the anticipated estimation of the adjustment in utilization is questionable, at that point the social advantages will likewise be unsure. This will bring down the apparent social advantage that will be collected from any social undertaking, for example, dealing with nature. This would work adversely for any preliminaries to lessen the measure of Carbon II Oxide being discharged. The part of how one treats

How black and white scholars have interpreted the 200th Anniversary of Essay

How high contrast researchers have deciphered the 200th Anniversary of the Compromise of 1850 - Essay Example The North communicated its protection from the law and its opposition illegal offered capacity toward the South. The North was illegal on the grounds that it was turning out to be changed by instruction and urbanization that was encouraged by industrialization. Such opposition started the Civil War that prompted the finish of slavery1. The Compromise of 1850 experienced warmed discussions through the span of activity against out of control slaves and the initiative of the free states and the states under servitude. Representative Calhoun proposed the appointment of two presidents; one for the oppressed states and the other for the free states. Congressperson Clay and Webster were against the expansion of bondage. The Fugitive Slave Law started numerous thoughts regarding the fate of the states. The 1850s was described by tensional responses to the condition of servitude. The Southerners needed unification of all regions as a typical property all things considered. The Northerners needed industrialization and advancement which was the purpose behind their help for the appointment of President Lincoln. The discussions proceeded until the Civil War which was trailed by President Abraham Lincoln who brought the gathering of the states3. The Compromise of 1850 permitted the section of California being a free state into the association while the other two regions of New Mexico and Utah had the choice of picking their subjection status. From that point the Kansas-Nebraska Act reignited the debates encompassing subjection. In an offer to pick up help of the South, a Democrat representative, Stephen Douglas denied limitation on servitude that was settled upon in the Missouri Compromise. The Northerners responded contending that slave power was exploiting free work to corner all the domains. The contentions prompted the parting and crumbling of numerous gatherings including the Whig Party. The Dread Scott administering of the 1857 further debilitated battle against subjugation by showing that the Congress

A Dolls House Henrik Ibsen (1828-1906) Essays - Films, British Films

A Doll's House Henrik Ibsen (1828-1906) A Doll's House Henrik Ibsen (1828-1906) Primary Characters Torvald Helmer - He is a legal counselor who has been elevated to administrator in the bank. Nora - She is Torvald's significant other who is dealt with like a youngster by Torvald's nevertheless leaves at long last as a result of it. Krogstad - He is the man Nora acquired cash from to pay for the outing to Italy. Dr. Rank - He is an admirer of Nora who has spinal TB and reports his passing toward the finish of the play. Minor Characters Christine Linde - She is an old companion of Nora who comes to Nora and approaches her to approach her better half for an occupation. The youngsters - Nora plays with her kids furthermore, treats them like dolls. Setting Helmer's Apartment - The whole play takes place at the condo Torvald's investigation - an entryway leads from the stage into a fanciful room which is Torvald's examination where some off-stage activity happens. Assembly hall - This is the place Nora moved the Tarantella. Plot The story begins on Christmas eve. Nora makes groundwork for Christmas. While she eats macaroons, Dr. Rank and Mrs. Linde enters. Rank goes to talk with Torvald while Linde talks with Nora. Linde clarifies that her better half has kicked the bucket what's more, that she needs to get a new line of work. Nora consents to ask her better half to give Linde work at the bank. Nora educates her regarding acquiring cash to pay for the excursion to Italy for her and her better half. She clarifies that Torvald doesn't have the foggiest idea about that she paid for it. Rank leaves the examination what's more, starts to talk with Nora and Linde. He gripes about the good defilement in the public eye. Krogstad shows up and goes to the examination to converse with Torvald about keeping his activity. A couple of moments later, he leaves also, Rank remarks that Krogstad is one of the most ethically degenerate individuals on the planet. Rank and Linde leaves and Krogstad reenters. He advises Nora to request that her better half keep Krogstad, or probably he will uncover Nora's wrongdoing of fraud. Krogstad leaves and when Torvald reenters, Nora asks him not to fire Krogstad. Torvald says that he should fire him as a result of his untruthfulness and in light of the fact that he gave Krogstad's business to Linde. Torvald comes back to his examination. The Nurse, Anne-Marie, enters and gives Nora her ball outfit. Anne-Marie discloses that she needed to leave her youngsters to take the activity dealing with Nora. Anne-Marie leaves. Linde returns and starts to help Nora with sewing up her dress. They talk for some time about Dr. Rank. Torvald enters and Linde leaves to the nursery. Nora asks Torvald again not to fire Krogstad and Torvald cannot. He gives Krogstad's formal notice to the house keeper to be sent to Krogstad. Torvald leaves to his investigation. Rank enters furthermore, enlightens Nora regarding his compounding sickness. They talk and tease for some time. Rank discloses to Nora that he adores her. Nora said that she never cherished Rank and just played around with him. Rank leaves to the study and Krogstad enters. He is furious about his excusal and leaves a letter to Torvald clarifying Nora's whole wrongdoing in the letter box. Nora is terrified. Nora enlightens Linde regarding the issue and Linde guarantees her that she will converse with Krogstad and put things on the right track. Linde leaves after Krogstad and Rank and Torvald enter from the investigation. They help Nora practice the tarantella. After training, Rank and Torvald exists. Linde enters and reveals to Nora that Krogstad left town, be that as it may, she left a note for him. Nora discloses to her that she's sitting tight for a wonder to occur. That night, during the move, Linde converses with Krogstad in Helmer's loft. She discloses to him that she left him for cash, however that she despite everything adores him. They reunite furthermore, Krogstad chooses to disregard the entire matter of Nora's obtaining cash. Nonetheless, Linde approaches Krogstad not to request his letter back since she thinks Torvald has to know about it. Both leave and Torvald what's more, Nora enter from the move. Torvald checks his letter box and discovers a few letters and two Business cards from Dr. Rank with dark crosses on them. Nora clarifies that they imply that Rank is declaring his demise. After the awful news, Torvald enters his examination and Nora plans to leave. Notwithstanding, before she can get out the entryway, she is halted by Torvald who read Krogstad's letter. He is irate and repudiates his love for Nora. The house keeper accompanies a letter. Torvald read the letter which is from Krogstad. It says that he excuses Nora

Biopsychosocial Model of Addiction Essay

The Biopsychosocial Model of Addiction is effectively the model that interests to me most. This model expresses that enslavement is the aftereffect of different, interfacing factors, the quality of which fluctuate between people. At the point when I was watching every one of the models, I wound up concurring with a few of the various stances from which they were introduced. At that point I unearthed this model, plainly expressing that there isn't just one certain model that clarifies compulsion appropriately, however yet a few distinct ones. As the Biopsychosocial model just consolidates different models into a solitary model, I am effectively ready to clarify my perspective. It's obvious, I concur with each the Moral, Sociocultural and Biopsychosocial models of fixation. I do accept that fixation is the outcome of individual decision, however that outside conditions, for example, culture, ethnicity, religion and condition additionally assume a major job. Basically, I accept that eve rybody is equipped for settling on their own decisions. From an individual encounter of mine, I have been around drugs since the 6th grade. I’ve consistently been the individual that sort of stayed with the individuals who required assistance, so that’s the group that I coincidentally was a piece of. Furthermore, despite the fact that my own life at the time was particularly in the pits, I never found motivation to join the group. It was constantly a matter of disclosing to myself that it was not something that I needed to be a piece of. Indeed, even as I attempted to impart my insight to that gathering of individuals who were just doing it in light of the fact that, â€Å"they had a great deal going on and just didn’t realize how to deal with it†, they were all the while settling on the cognizant decision to pick wrongly. It doesn’t matter what foundation an individual has or what addictions run in their family; in the event that an individual needs to stay away from fixation, at that point it’s up to them to never place themselves in the circumstance to get dependent, it’s straightforward. Then again, it’s simple to become involved with what society finds a pattern, particularly in this age; and shockingly the greater issue is that individuals blame their own ruins throughout everyday life so as to get something. Time and again individuals let what their way of life says or what theâ world says choose what their identity is. By and by, I could mind less what the world says. In the event that I don’t need to temporary fad what’s â€Å"cool† or â€Å"socially acceptable†, at that point I’m not going to do it, paying little heed to whatever backfire I’ll get. What annoys me most about individuals today is that everybody has a reason for their bad behavior. It’s, â€Å"well my father was a drunkard so that ‘s why I am† or well I experienced childhood in Detroit where medications were terrible, so it’s exactly what I’m used to doing†. No, that’s poo. On the off chance that an individual doesn’t need to yield to fixation, at that point don’t do it! So indeed, it’s evident to state that I unquestionably lean more towards the Moral Model of Addiction, yet I am likewise inclined toward understanding its Sociocultural side also. You will most likely be unable to pick where you originate from, however you can choose where you go from here. Dependence all beginnings as a decision, and the degree of enslavement might be affected by various components, however the problem that needs to be addressed is the thing that individuals permit to characterize them. It’s terrible today that more occasions then not, individuals are permitting any hindrance be their motivation to yield to such addictions.

How to Use Twitter for Business Purposes

How to Use Twitter for Business Purposes Twitter, one of the most popular social networking services in the world, is a microblogging platform, which allows registered users to post, and send to other registered users, short messages. These short messages, limited to 140 characters, are called Tweets. The Twitter platform can be accessed through a website interface or a mobile app. Tweets can also be sent or received via SMS (text message). Unregistered users can search through and read tweets, but cannot send them. Major search engines, such as Google and Bing, have indexed Tweets to make them searchable.Twitter was founded in 2006 by Jack Dorsey, Noah Glass, Evan Williams, and Biz Stone, and in March of that year, counted only a few thousand users. Yet after several years of meteoric growth, there are, as of July of 2014, an estimated 645 million users in July of 2014, sending approximately 58 million tweets per day. © Shutterstock.com | Twin DesignIn this article, we look at 1) the purpose of Twitter, 2) the benefits of Twitter, 3) setting up a Twitter account, 4) ways to use Twitter to increase business, 5) terms specific to Twitter, and 6) a case study of how American Express uses Twitter creatively.THE PURPOSE OF TWITTERCo-founder Jack Dorsey originally conceived Twitter as a method to use SMS messages to communicate to a small group. The project code was initially twttr, and later became Twitter. Today, Twitter is used by people to update their friends, celebrities to interact with their fans, political organizations to mobilize users around specific issues, businesses to share information with consumers, and more. Indeed, there are many tangible benefits for firms to add Twitter to their digital marketing mix to increase and enhance their business.THE BENEFITS OF TWITTERLike many forms of social media, Twitter is not just for social networking. As part of a well-thought out marketing plan, firms can use Twitter in order to benefit from:Sharing information with consumers and the public at large;Interacting with their consumers;Driving consumers to participate in promotional activities.Amplifing their marketing messages beyond their target market and generate leads;Enhancing their brand; andMonitoring their own brand as well as the brands of their competitors.In other words, Twitter can help you achieve your strategic marketing objectives. And it’s fairly simple to get started using it.SETTING UP A TWITTER ACCOUNTTwitter is easy to use, but as with most new endeavors, it takes some time to master. To start with, you will need to set up a profile page for your company and/or your specific marketing campaign. You can do this with  these  easy steps:Step 1: Visit Twitter.com © TwitterVisit www.twitter.com.Step 2: Verify EmailTo the right of the page, you should see a form with the header “New to Twitter? Sign Up.” Fill out this form using the name and email of the staff member who will be associated with the account, as well as a self-selected password. When your account is created, Twitter will send you a confirmation email to the email address you list here.Step 3:  Create Account © TwitterYou will be taken to a page that asks you for a username. Your username can be a maximum of 15 characters and should be something readily identifiable with your firm and/or your marketing campaign. Once you do, read the Terms of Service, and click the “Create My Account” button below it. Congratulations! Your account has now been created. Don’t forget to check the email address you listed and follow the instructions in Twitter’s confirmation email.Step 4: Start Following © TwitterAfter setting up your account, Twitter will prompt you to follow ten users based on its own recommendations, and to import your contacts from your email address book.Step 5: Personalize © TwitterIt is probably a good idea to return to your profile page by entering www.twitter.com followed by a backslash and your username into the address bar and personalize your page first. You want to put your best for forward before following others and inviting registered users to follow you.To do so, click on the “Edit Profile” page. This will allow you to personalize your profile page. You can add a header profile and add a profile photo, by clicking on “Add a header profile” and “Add a profile photo” respectively, and uploading the desired files. One or both of these should be your company logo. Towards the left side of the page are form fields for a bio, your firm’s location, and your website link. All of these should be completed. This helps users find your firm. Below these fields is a widget, which will allow you to adjust your theme’s color to one of your preference.Understand that as a registered user, the only Tweets that you will see (without running a search for keywords), are those of you and your followers. You want to begin to follow other Twitter users. Below, we will discuss whom you should be following.Step 6: Start Tweeting © TwitterAt this point, you are ready to start Tweeting. On the website interface, you will see a feather icon in the upper right-hand corner. Select this and begin typing your first tweet into the form field that appears.When tweeting, keep the following in mind:Tweets should be frequent, with a variety of informational updates and direct marketing tweets.React to changing news and events, by either tweeting about them or retweeting them. This can give your followers a good sense of what is important to your firm. It also communicates to followers and potential followers that your updates will be current and relevant.You can and should have conversations with followers. This shows other followers that you care about your consumers.Include links, pictures, video, and hashtags to increase engagement with your Tweets.Map out your tweets. Draft and automate content for holidays, product launches and other events already on your calendar.Look at your data (RTs, mentions, followers, etc. ) periodically, and adjust your Tweet content accordingly.WAYS TO USE TWITTER TO INCREASE BUSINESS Once you’ve created a profile page that appropriately reflects your firm and/or its marketing campaign, you’re ready to harness the power of this social network to increase your business. How? You can use Twitter to network with influencers, you can use Twitter to drive traffic to your digital assets, you can use Twitter to create unique and Twitter-specific promotions, and you can use Twitter to stay connected with your existing consumers.NetworkingTwitter is a powerful tool to use to spread and amplify your brand messages. First, you need to determine which Twitter users can best help you spread that message. Your first step should be to start with individuals who are well known in your industry. Put together a list of experts, journalists, and companies and follow them on Twitter. Next, look at your existing consumer base. Follow them and engage them (more on this later). Finally, once you have done this, you can start to look at amplifiers, those users who are likely to retwe et your content. You can use a third-party tool like Topsy to find these users.Once you are following these users, you want to invite them to connect with you. Often users will follow those who follow them. However, some Twitter users are more discerning, and have spent time carefully curating their networks. You can draw the attention of discerning influencers by retweeting (and amplifying) their content. Mentioning them in your Tweets is also a good way to attract their attention and invite them to want to check you out on a regular basis.You don’t have to follow everyone who might interact with your brand. Focus on gaining followers who have broad followings of users, and/or influential industry positions, and who regularly retweet your content. When you have the right network in place, you can effectively spread your direct marketing, brand awareness, or other marketing message via Twitter and grow your business.Building TrafficTwitter can be used to drive traffic to another o ne of your firm’s digital assets, such as a website or other social network. Though limited to 140 characters, your updates can contain HTML, specifically hyperlinks. You can use one of many URL shorteners, such as Google’s URL shortener, to reduce a URL to a more manageable length and then insert it in the body of a tweet. You can also use a service like TwitPic, which allows users to post photos to Twitter. Content with links, photo, and video have a higher rate of retweets then pure text Tweets, according to Twitter.Some firms allow Twitter users to automate their Tweets. These include, but are not limited to: HootSuite and Buffer, each of which allow you to manage multiple social media platforms  through a single interface, schedule updates in advance, and auto-schedule updates based on when your users are engaging with your content most; as well as Revive Old Post, a WordPress plugin which retweets older posts to increase your traffic. Beware over-reliance on automation. Yo ur followers may be turned off if you repeatedly push similar content, or fail to respond to them when they engage with it.You can also cross-post Twitter content to other social networks such as Facebook, but again, beware overreliance on doing so. Many other social networks will note when content is cross-posted and where it is coming from; even when they don’t, the 140 character limit is a dead giveaway.Business PromotionTwitter can also be used for promotional activity. You might offer a special incentive to a consumer who retweets a specific Tweet or answers a question on your firm’s Twitter feed. Incentivizing retweets and comments not only increases Tweets about your brand, it can also increase the reach of your content. It can also create real excitement about your brand.You can also hold what is known as a hashtag campaign. A hashtag is a keyword or short unspaced phrases preceded by the #sign, used to organize Twitter data. By searching for #hashtag you can find most i f not all about a given topic or campaign. In a hashtag campaign, you ask members of your target market to use a specific hashtag during a set period. An application of this might be a contest, wherein you ask your followers to use a particular hashtag during a sporting event, which each participant being automatically entered in a random drawing for a prize. This can create excitement for a brand and engagement with users who are not current consumers of your product.Social CommunicationAnother key aspect of business Twitter usage is communication. You cannot only share information about your firm, you can engage in two-way communications with consumers. Consumers can reach out to you directly through Twitter and ask questions, and provide feedback in a manner less formal than through a customer service line. Responsiveness in this medium can help bolster consumer connection with your brand.You can also search Twitter for mentions of your brand and see what others are saying about your firm in real-time. This can be a critical source of business intelligence. You can gauge the success or failure of a product launch, your customer service, response to a crisis, or other key aspect of your firm and course correct if necessary.TERMS SPECIFIC TO TWITTERLike most social networks, Twitter has its own special vocabulary. Here are a few of the most commonly used Twitter terms:RT: An abbreviation for Retweet. It is common to ask people to retweet your content by preceding your tweet with “RT…” or “Please RT…”Mention: A tweet containing your Twitter username, preceded by the @ symbol. Firms can search Twitter for mentions by entering @username into the Twitter search bar.Hashtag: A hashtag is a keyword or unspaced phrase preceded by the # symbol, by which messages are grouped.CASE STUDY: HOW AMERICAN EXPRESS USES TWITTER CREATIVELYSocial media and Twitter in particular, lends itself to creative promotional endeavors. One innovative use of Twitter came from American Express, when in 2013, the credit card firm allowed its customers to purchase products and services on its cards by Tweeting hashtags. Here’s how it works: American Express customers sync their credit card account with Twitter. Upon tweeting a specific hashtag associated with a specific product, the American Express customer receives a confirmation hashtag and email, and shortly, the product they have ordered.Another example is a virtual birthday party the firm held last year. To mark its 163 birthday, the firm held a hashtag campaign using #163candles that “resulted in nearly 6M impressions on Twitter and more than 500 mentions of @AmericanExpress in the six hours of the “party.” American Express’ use of Twitter has not only increased its user engagement, but also netted the firm industry recognition and awards.

A Californian Artist at NYU Stern

This interview is the latest in an Accepted.com blog series featuring  interviews with current MBA students, offering readers a behind-the-scenes look at  top MBA programs. And now for a chat with Chris Alexander, a student at NYU Stern’s Langone Part-Time MBA program. Accepted: Wed like to get to know you! Where are you from? Where and what did you study as an undergrad? Do you hold any other degrees? Chris: There’s a growing subset of the New York population who become affected, deeply and emotionally, when they hear the words â€Å"In-N-Out Burger.† They’re called Californians, and I’m one of them. I grew up in Camarillo, a city in Southern California known for its legendary outlet mall. I got my Bachelor of Arts degree from the University of California, Santa Cruz where I studied Studio Art with an emphasis on metal sculpture. Many nights I would work late in the metal studio and emerge when the sun came up, exhausted and dreary-eyed with dozens of burns from running a MIG welder all night. You’re supposed to suffer for your art, right? Bronze and steel were my favorite mediums, and were a huge source of inspiration for me because I knew that the result of my work would be a piece of art that could last thousands of years. I moved to New York City in 2008 for graduate school and got my Master of Arts in Graphic Communications Management and Technology from the New York University School of Continuing and Professional Studies. It was great to be surrounded by other craftspeople (designers, illustrators and photographers) that were all in the program for the same reason: to develop the vital skills needed to translate your art into real-world value with a dollar amount behind it. After graduating with my M.A., I partnered with a current MBA student to enter the New Venture Competition at the NYU Stern School of Business. We had an idea to create a location-based craft beer bar discovery app (Think: Yelp + Pandora for craft beer enthusiasts). The competition itself was an intense experience and much more than just a pitch-off. It was months of marketing, finance and legal workshops, and exclusive unfiltered advice from some heavy-hitter VCs. We got eliminated about halfway into the competition, but in the end it was a truly priceless experience. As I was not an MBA student at the time, this was a key moment that taught me two things: 1) My understanding of accounting, data analysis and start-up law was embarrassing, and 2) I absolutely needed to acquire those skills in order to be content with my professional self. So I applied to the NYU Stern Langone Part-Time MBA and began in Fall 2012. Accepted: What is your favorite non-school book? Chris: I’ve grown the most from books that teeter on the edge between biography and business – the stories of people who have taken strategic risks, overcome adversity and held tightly – sometimes stubbornly – to the chance of seeing their dreams manifest in a very real way. Some of my favorites are Nothing is Impossible by Christopher Reeves, Losing My Virginity by Richard Branson, Onward by Howard Schultz and Delivering Happiness by Tony Hsieh. They’re all very inspiring stories with awesome life and business lessons. Accepted: What year are you in at NYU Stern’s Langone Part-Time MBA program? Chris: I’ll be heading into my third year in the program starting Fall 2014. Accepted: Why did you decide to go part-time at Stern? What are the advantages and disadvantages of going this route? Chris: The main reason I chose the part-time program was that, as an employee of New York University, I get a very generous tuition remission benefit. So from a financial and strategic perspective, this was simply the choice that made sense for me. The biggest advantage of a part-time program is the opportunity to develop your academic knowledge in parallel with your professional skills. I know it sounds like a clichà © sound byte from a recruitment video (I know because I worked in college admissions for seven years!) but I would actually learn new techniques in a Monday night class that I could pitch to my boss and begin implementing at work later that same week. This not only equipped me with fresh ideas at work, but it also helped me develop a keen sense of which lessons would be professionally applicable in the immediate term and which lessons were more suited for my long term development. The very real disadvantage is that part-time programs simply take longer to complete. (I suppose there’s a hidden silver lining because one has more time to absorb the b-school experience.) But part-time programs require a real commitment to stay motivated for 3 or 4 years, despite all of the curveballs that work and personal life throws at you. Accepted: Whats your favorite class so far?   Chris: Digital Marketing with Professor Scott Galloway (@profgalloway) was the most professionally applicable class for me thus far. Galloway leads the business intelligence agency L2 Think Tank, and brought a wealth of cutting edge industry insights and fantastic guest speakers to the class. Accepted: Why did you choose Stern? Whats your favorite thing about the program? Least favorite thing? Chris: The primary reason I chose NYU Stern was because it’s very highly ranked among part-time MBA programs (#4 according to U.S. News and World Report’s 2014 ranking, surpassed only by Haas, Booth and Kellogg). My favorite aspect of the program is having a community of smart, driven working professionals as classmates. There’s a shared understanding of how much everyone is sacrificing to be in this program, and a real respect for each other’s time. We don’t have the luxury of spending excess time on non-critical activities. People really cut the fluff and get down to business, and I like that. My least favorite aspect of the program is that I wish there was a bit more representation from folks who are laser-focused on digital marketing and entrepreneurship. Finance is just such a dominant force at NYU Stern – as it should be given the location – but at times I struggled to fit in with a classroom full of investment bankers and stock traders. Though once I start taking more higher-level electives I’m sure that dynamic will change. Accepted: Can you share some advice to incoming first year students, to help make their adjustment to b-school easier? What do you wish you wouldve known just before entering? Chris: Definitely! Here are three nuggets of wisdom I wish I had known before starting the program: 1. Get to know what campus resources are available to you before getting swamped by readings, case studies and group projects. Once the semester starts, the pace and workload ramps up and doesn’t slow down. Even basic things were super helpful to know such as the location of printers, how to reserve study rooms or where to find coffee at odd hours. 2. Research professors ahead of time. Your class experience can range from mediocre to life-changing depending on the professor’s passion, background and teaching style. I constantly ask other students about their favorite professors, and keep a Google Doc with a running list for future reference. 3. Know what YOU want to get out of the MBA experience. In a part-time program, time is definitely your most limited resource, so have a real strategy going in. Academically, what do you want your skill-set to look like upon graduating? Personally, what kinds of relationships do you want to make and what types of people do you need in your network? Accepted: Looking back, what was the most challenging aspect of the MBA admissions process? How did you approach that challenge and overcome it? Chris: The most challenging part of the NYU Stern admissions process was the â€Å"personal expression† essay that prompts you to â€Å"describe yourself to your MBA classmates.† There are virtually zero constraints on the actual medium of the essay. Some applicants submit audio recordings, paintings, digital creations and everything in between. But every challenge is an opportunity in disguise, or at least that’s how I approached it. This was my chance to differentiate myself and show them something unique. I consider myself to be a talented visual communicator, so I designed a huge infographic poster displaying key moments of my personal and professional development. Each moment became a node in a web of experiences that were color-coded, categorized and charted across the years of my life. Accepted; Can you tell us about your resume writing email course? Chris: As a personal project, I’ve been working on designing an online resource to help college students and recent grads beef up their resumes in preparation for finding a job. It’s called the Kickass Resume Course and it’s a free self-guided email course that walks students through a range of lessons from basic visual design principles to crafting a narrative around your work experience to quantifying your achievements. In my eight years of working in higher education I’ve reviewed hundreds of student resumes and have interviewed many students for various jobs. Ive met some super-sharp, ambitious students who didn’t get hired because they came in with lackluster resumes and zero interviewing skills. So I’ve packaged everything I’ve learned and observed over the years into this email course. Its a way for me to give back and help other students get a boost during their first job interviews. Students can sign up at www.kickassresumecourse.com. It’s always free and (hopefully) always awesome! For one-on-one guidance on your b-school application, please see our MBA Application Packages. For specific advice on how to create the best application for NYU Stern, check out our  NYU Stern 2015 MBA Essay  Tips.   Thank you Chris for sharing your story with us! Accepted.com ~ Helping You Write Your Best